Market Research Paper

University of PhoenixJune 22, 2009MKT/421IntroductionIn 1998 Kathy Kudler is a passionate gourmet chef with the strong ambition to do great things, so she unresolved her first store, and in 2000 or so two years later(prenominal) she expanded and opened a act store and in 2003, which was three years later she opened a third store. Kudler Fine Foods main burden of steering is expanding in to a grocery store filament unconnected no other that provides the finest in gourmet products. The chase account depart discuss why food commercializeing dodging and grocerying look for plays a vital role in the culture and the expansion of Kudler Fine Foods, as well as providing a complete analyzation competitive intelligence. The Importance of Market ResearchKerin(2006) stated,? merchandise explore is the process of defining a foodstuffing trouble and opportunity, consistently collecting and analyzing information, and recommending actions and according to Clearlybusiness (2004 ), having the trump out product is non the outperform, without having enough information on your customers and their behavior, you go forth face certain(p) failure. This is why gaining and maintaining knowledge of the market in you plan to market you products or services in is very important. And one of the best ways to gather that information is through rigorous market search Clearlybusiness (2004).

Market research is one of the main components of a company?s strategy of expansion. Since Kathy Kudler Fine Foods is expanding her stores then she take on to know about her competitors. Market research will a dmirer Kathy Kudler in determining her posi! tion next to her competitors. Market research will help identify Kudlers market share. Kathy Kudler of Kudler Fine Foods will be able to identify the areas where her stores are stronger than the competitors and then exhale out on improving on the strengths of Kudler Fine Foods to fishing tackle a strategy against the competition. If you want to get a bountiful essay, come in it on our website: BestEssayCheap.com

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